Homecoming Social Media Campaign

89K

views

25K

views

13K

views

The Challenge:
Capture the spirit of Homecoming Week and boost student/community engagement.

The Strategy:
Produced a daily video series highlighting spirit days, events, and behind-the-scenes moments. Mixed humor, music, and storytelling to drive authentic engagement.

My Role:

  • Scripted and shot daily videos

  • Edited on tight turnaround

  • Managed Instagram posting + captions

Client: Westfield High School
Role: Creative Lead, Videographer, Editor
Tools: Mirrorless Camera, Premiere Pro, Social Media, Canva

The Impact:
✅ 5 videos in 5 days
✅ 100K+ total views across platforms
✅ One of the most-shared/view series of the school year

Note: These videos are hosted privately on Vimeo for easier viewing here. The actual published videos are on social media.